Barbara Sucoff

Barbara Sucoff

Lead Expert & Partner of The GAARD Group

  • Sales Effectiveness
  • Client Service
  • Leadership
  • Management
  • Professional Development

Challenge yourself to think beyond your current situation.

Barbara Sucoff is the Founder and President of Focused Consulting, a boutique consulting firm specializing in designing and delivering tailored training solutions in the areas of leadership, management, sales, client service and professional development. 

For over 20 years, Barbara has worked with CEO’s, CFO’s, COO’s, Senior Executives, Managers and Individual Contributors around the world. She has trained tens of thousands of business executives in over 30 countries. Barbara serves as the executive coach to many of her clients. 

She has partnered with the Gaard Group since 2020.

Clients rely on Barbara’s intensely passionate and refreshingly candid approach to connect with individuals and teams, challenging them to think beyond the current situation. This results in a learning experience or coaching engagement that exceeds the identified objectives. Clients benefit from better communication, improved sales and higher employee engagement. 

Barbara delivers training, on-site and virtually and also helps her clients develop corporate universities. 

Barbara recently published a book, Decoding Executives, What they say, what they mean and what you should do.

She is an avid cyclist and annually participates in the PanMass Challenge, a 2-day cycling event, to raise money for the Dana Farber Cancer Institute. She is proud to say she recently summited Mount Kilimanjaro with her identical twin daughters. Originally from the Boston area, Barbara now resides in Sarasota, Florida. Barbara graduate from Skidmore College.

Decoding Executives What they say, what they mean and what you should do

Decoding Executives:

What they say, what they mean and what you should do.

Have you ever:

  • Had a meeting with an executive that didn’t go as planned?
  • Explained a project you’re working only to be met with a blank stare?
  • Found yourself in an impromptu meeting with an executive where you are unprepared or inappropriately dressed?

If so, this book is for you. Through tips, techniques, and stories, you will understand how to use the five key communication preferences of the Decoding Executive model as well as create a roadmap to success. Using the model, you will learn how to tailor your communication to meet the executive’s preferred style, and align your messaging with the executive’s actions and behaviors. By mastering this model, you’ll achieve your objectives, advance your career, and move your business goals forward.

Publications & Articles

Barbara’s GAARD Courses




It’s (always) your turn.

Prepare for the pivotal moments of your career.